Professional accounting services and tax assistance saves a business time and money. Many companies think they cannot afford to hire a professional accounting service, but the fact is they cannot afford not to hire one. Keeping track of expenditures and income on a daily basis is paramount to succeeding. When a business gets busy, the first thing to suffer is bookkeeping. A company cannot operate efficiently unless they know what the profit and loss margins.Every industry is different and requires different professional accounting services and tax assistant packages. A professional service consults with a client, and creates a package that is right for their business. Services range from daily recording of information, classifying, tracking, reporting, tax assistance, and payroll to more individualized services.Professional accounting services and tax assistance usually pays for itself quickly. Trained staff will utilize learned accounting techniques as well as analyze the information that they record daily. They can give detailed reports of expenditures and profits, allowing a business to make informed financial business decisions.One of the benefits of an accounting service is its ability to do complicated taxes. Expert staff trains on a continual basis to keep up with changing tax laws. Staying updated is time consuming, but vital to success. A tax service makes sure a business pays no penalties or interest. They give advice on tax breaks, and actions to take, in order to utilize the tax laws to their advantage.Payroll outsourcing is becoming more popular as more business realize it saves money and is more secure than payroll done on site. Fewer employees are needed saving on salaries and benefits. Outsourcing payroll allows management to dedicate more time to making the business a success, and less time on bookkeeping. A reputable outsourcing service will have data back-up assuring no information is lost. Payroll is more secure when done by an outside source decreasing the amount of people that have access to it.An organization that does not keep up with its daily transactions is flying blind. There is no way to determine if an organization is making, or losing, money without stringent record keeping. A business cannot keep abreast of new tax laws, which usually ends up costing them money in the end. Bookkeeping needs outsourced to professional accounting services and tax support in order to utilize finances and take advantage of the tax breaks available to them.
Real Estate Marketing: Why Image Advertising on the Internet (or Anywhere Else) Stinks.
So what is “image advertising?”Have you ever seen a commercial on TV for a hotel chain where the commercial is
nothing but a beach scene filled with sounds of crashing waves? That’s what you
see for the first 20 seconds. Then at the end, the name of the hotel chain fades in
the lower right hand corner of your screen before the commercial ends.That’s image advertising. It’s what Madison avenue agencies are paid big bucks to
create.In the real estate marketing world, image advertising takes on a slightly different
form.Have you ever seen an ad like this? Here’s the content:Mr. Joe Realtor, Your Choice for ALL Your Real Estate NeedsSomewhere in the ad is a picture of Mr. Joe Realtor and then his company logo and
contact information.That’s it. That’s the ad.What’s the problem with it?
It’s expensive.
It’s boring (one of the worst marketing sins you can make).
It makes you look just like everyone else.
It totally ignores your market (by not talking about them).
It doesn’t work (by work I mean generate a ton of leads).
This type of real estate marketing rarely offers something unique, rarely mentions a
benefit, is virtually untrackable, and is usually completely centered on the greatness
of the advertiser and not on solving the problems of the advertiser’s prospect.The good part for you is that the vast majority of real estate professionals out there
are throwing money hand-over-fist at this type of stuff… and then explaining away
the lack of results by saying that advertising doesn’t work.It’s happening on the internet and it’s happening all over print advertising.What’s the alternative?Fuel your real estate marketing with
direct response advertising.It works offline and it works really well online.For advertising to be considered “direct response,” a couple things have to be true:
there must be an offer
there must be a reason to respond immediately
the ad must be trackable (by using a code or special phone number or website
address)
the only thing that matters is results
In direct response advertising, the buzzword “branding” is a not a goal. A RESPONSE
is the goal.By being able to track every ad you produce, you can make sure that your
advertising is profitable. After all, it is supposed to make you money.Here’s how it should work:For every $1 dollar you send out in ads you should get some multiple of that back
as sales.One of the best examples of direct response advertising is all of the “junk” mail you
throw out everyday.Have you ever wondered why companies pay so much money to send you all of this
mail? The glossy envelopes… the “Respond by July 27 to get your free prize.”
envelope teasers…They send it because it works. It makes them money.It may not be too flashy – there probably won’t be any cute taglines on it and some
real estate professionals might even call it “unprofessional.”But one of the main points in being a successful marketer on the internet (and
beyond) is realizing that YOUR vote about the ad doesn’t count.Results are all that matter. And your prospect is the only one that determines those
results.In a nutshell, direct response advertising is akin to putting the sales pitch you would
deliver to a prospect face-to-face, on paper or on your website. It’s called
salesmanship in print and if it helps you sell more real estate or get more listings,
do you really care what others think?You can use direct response advertising everywhere online: on your website, in
Google Adwords, in your email campaigns, your autoresponders… everywhere.So take some time to start opening your junk mail… It’s a free education coming
right to your door and it will help your real estate marketing online and offline.
Which Graded Life Insurance Is Suitable for You?
Even if you are suffering from multiple medical conditions as long as it is not terminal you can avail of grade life insurance. People who are suffering from multiple medical conditions, such as having diabetes and obese at the same time may not be qualified for standard type of life coverage.There are two types of graded life backing insurance. These are graded benefit insurance and graded premium life insurance. These types of life coverage insurances are whole life term life provisions also. Companies take risks for people who are insured in these types of life insurance. Here are the characteristics of these two types of graded life coverage insurance.Graded premium life insurance:
This kind of insurance is suitable for people who have less income in their younger years. Policy holders pay less in the early years of the benefit than the later years until the amount of the policy is covered. The premium is lower compared to whole life term insurance but also gradually increases as the years pass by.
You can borrow money from the backing company as long as you are still paying for the policy. You can either choose to pay the loan back, deduct it from the life coverage amount and you will not lose the ownership of the policy even if you borrow up to 80% of the total insured amount.
If the company is performing will, you can receive dividends from this kind of policy. You can either choose not to claim the dividend so that it will earn interest, used at as a deduction for your payment for the premium or take it in cash.
The policyholder should have also undergone a complete medical exam.
Graded benefit life insurance:
This type of insurance is offered at lower amount compared to its face value.
This is suitable for people who have multiple medical conditions but not terminal.
The death benefit in the first three (3) years is lower compared to the amount applied for. But the benefit gradually increases up to the year that the full amount of death benefit is reached.
It can also be a whole life term or term life policy. Term life policy can be renewed and convertible to whole life.
Companies distribute the risk by selling this kind of insurance to other companies. This process is actually called reinsurance, whereby the insurer purchase graded benefit life backing insurance to other companies.
This is normally offered to people age 50 and above who have poor health condition. In this case, they pay higher amount of premium compared to those under standard life insurance policies.