Real Estate Marketing: Why Image Advertising on the Internet (or Anywhere Else) Stinks.

So what is “image advertising?”Have you ever seen a commercial on TV for a hotel chain where the commercial is
nothing but a beach scene filled with sounds of crashing waves? That’s what you
see for the first 20 seconds. Then at the end, the name of the hotel chain fades in
the lower right hand corner of your screen before the commercial ends.That’s image advertising. It’s what Madison avenue agencies are paid big bucks to
create.In the real estate marketing world, image advertising takes on a slightly different
form.Have you ever seen an ad like this? Here’s the content:Mr. Joe Realtor, Your Choice for ALL Your Real Estate NeedsSomewhere in the ad is a picture of Mr. Joe Realtor and then his company logo and
contact information.That’s it. That’s the ad.What’s the problem with it?
It’s expensive.
It’s boring (one of the worst marketing sins you can make).
It makes you look just like everyone else.
It totally ignores your market (by not talking about them).
It doesn’t work (by work I mean generate a ton of leads).
This type of real estate marketing rarely offers something unique, rarely mentions a
benefit, is virtually untrackable, and is usually completely centered on the greatness
of the advertiser and not on solving the problems of the advertiser’s prospect.The good part for you is that the vast majority of real estate professionals out there
are throwing money hand-over-fist at this type of stuff… and then explaining away
the lack of results by saying that advertising doesn’t work.It’s happening on the internet and it’s happening all over print advertising.What’s the alternative?Fuel your real estate marketing with
direct response advertising.It works offline and it works really well online.For advertising to be considered “direct response,” a couple things have to be true:
there must be an offer
there must be a reason to respond immediately
the ad must be trackable (by using a code or special phone number or website
address)
the only thing that matters is results
In direct response advertising, the buzzword “branding” is a not a goal. A RESPONSE
is the goal.By being able to track every ad you produce, you can make sure that your
advertising is profitable. After all, it is supposed to make you money.Here’s how it should work:For every $1 dollar you send out in ads you should get some multiple of that back
as sales.One of the best examples of direct response advertising is all of the “junk” mail you
throw out everyday.Have you ever wondered why companies pay so much money to send you all of this
mail? The glossy envelopes… the “Respond by July 27 to get your free prize.”
envelope teasers…They send it because it works. It makes them money.It may not be too flashy – there probably won’t be any cute taglines on it and some
real estate professionals might even call it “unprofessional.”But one of the main points in being a successful marketer on the internet (and
beyond) is realizing that YOUR vote about the ad doesn’t count.Results are all that matter. And your prospect is the only one that determines those
results.In a nutshell, direct response advertising is akin to putting the sales pitch you would
deliver to a prospect face-to-face, on paper or on your website. It’s called
salesmanship in print and if it helps you sell more real estate or get more listings,
do you really care what others think?You can use direct response advertising everywhere online: on your website, in
Google Adwords, in your email campaigns, your autoresponders… everywhere.So take some time to start opening your junk mail… It’s a free education coming
right to your door and it will help your real estate marketing online and offline.

5 Tips To Help You Purchase An Air Purifier For Your Business

Today, businesses around the world are getting back to normal after the pandemic. However, there is still a lot of risk of airborne transmission of bacteria and viruses. Due to wearing a mask and staying away from people, most people have become weaker as far as immunity is concerned. Therefore, they are unable to protect themselves against respiratory viruses, such as the common cold and flu. If you are in this situation, we suggest that you invest in a good air purifier. Given below is a description of 5 tips that can help you purchase the best unit.

Technology

We suggest that you go for the best technology to cover your needs. According to the Centers for Disease Control and Prevention (CDC), air purifiers with HEPA filters can help you capture tiny particles of COVID-19. As a supplemental treatment, you can also go for germicidal ultraviolet light.

The good thing about HEPA filters is that they are made to capture more than 99% of airborne particles. They also have a high filtration capacity.

Strong Airflow

According to CDC, your chosen unit should have a powerful fan for the best circulation of air in your home or office. In other words, you cannot use residential units in your office or other commercial building. The reason is that they have weekend fans.

The point is that high-powered fans create a lot of air pressure. The idea is to make sure that there is enough airflow for proper air circulation across the whole place. For a commercial, you may want to invest in a medical-grade air purifier.

Reputation

Reputation is another major factor that you must consider. If you want to purchase a business air purifier, we suggest that you don’t just buy from any reputable brand. What you need to do is consider independent scientific testing performed in real-life situations. Besides, these tests should be done at a reputable center for validating claims.

Besides, you may want to consider case studies and get in touch with a few quoted customers in order to know about their experience. As a matter of fact, most buyers can happily share their views about the products that they have purchased.

So, you may want to read the sustainability credentials of the manufacturer before making this purchase for the first time.

Cost

You may want to purchase these devices as if you are going to make an investment. You may not want to take it as a cost or expense. Unlike a residential air purifier, hospital-grade units are far more expensive. Therefore, you may want to consider the cost factor before setting your project and purchasing these units for your business needs.

Conclusion

Long story short, we suggest that you consider these essential factors if you are going to purchase an air purifier for your business for the first time. The idea is to ensure that you get the best product that will cover your needs and stand the test of time. Hopefully, these five tips will help you make an informed decision.