So what is “image advertising?”Have you ever seen a commercial on TV for a hotel chain where the commercial is
nothing but a beach scene filled with sounds of crashing waves? That’s what you
see for the first 20 seconds. Then at the end, the name of the hotel chain fades in
the lower right hand corner of your screen before the commercial ends.That’s image advertising. It’s what Madison avenue agencies are paid big bucks to
create.In the real estate marketing world, image advertising takes on a slightly different
form.Have you ever seen an ad like this? Here’s the content:Mr. Joe Realtor, Your Choice for ALL Your Real Estate NeedsSomewhere in the ad is a picture of Mr. Joe Realtor and then his company logo and
contact information.That’s it. That’s the ad.What’s the problem with it?
It’s expensive.
It’s boring (one of the worst marketing sins you can make).
It makes you look just like everyone else.
It totally ignores your market (by not talking about them).
It doesn’t work (by work I mean generate a ton of leads).
This type of real estate marketing rarely offers something unique, rarely mentions a
benefit, is virtually untrackable, and is usually completely centered on the greatness
of the advertiser and not on solving the problems of the advertiser’s prospect.The good part for you is that the vast majority of real estate professionals out there
are throwing money hand-over-fist at this type of stuff… and then explaining away
the lack of results by saying that advertising doesn’t work.It’s happening on the internet and it’s happening all over print advertising.What’s the alternative?Fuel your real estate marketing with
direct response advertising.It works offline and it works really well online.For advertising to be considered “direct response,” a couple things have to be true:
there must be an offer
there must be a reason to respond immediately
the ad must be trackable (by using a code or special phone number or website
address)
the only thing that matters is results
In direct response advertising, the buzzword “branding” is a not a goal. A RESPONSE
is the goal.By being able to track every ad you produce, you can make sure that your
advertising is profitable. After all, it is supposed to make you money.Here’s how it should work:For every $1 dollar you send out in ads you should get some multiple of that back
as sales.One of the best examples of direct response advertising is all of the “junk” mail you
throw out everyday.Have you ever wondered why companies pay so much money to send you all of this
mail? The glossy envelopes… the “Respond by July 27 to get your free prize.”
envelope teasers…They send it because it works. It makes them money.It may not be too flashy – there probably won’t be any cute taglines on it and some
real estate professionals might even call it “unprofessional.”But one of the main points in being a successful marketer on the internet (and
beyond) is realizing that YOUR vote about the ad doesn’t count.Results are all that matter. And your prospect is the only one that determines those
results.In a nutshell, direct response advertising is akin to putting the sales pitch you would
deliver to a prospect face-to-face, on paper or on your website. It’s called
salesmanship in print and if it helps you sell more real estate or get more listings,
do you really care what others think?You can use direct response advertising everywhere online: on your website, in
Google Adwords, in your email campaigns, your autoresponders… everywhere.So take some time to start opening your junk mail… It’s a free education coming
right to your door and it will help your real estate marketing online and offline.
Tag Archives: Home
The Significance of Pure Air Inside Your Home
Have you ever climbed up mountains? If so, what do you do when you reach the top? Most people open their arms, close their eyes, and take a deep breath. That is the special thing about clean and fresh air. You feel like taking a pause and inhaling fresh air. Over the past year, we have faced several waves of coronavirus. These days, we have been warned about another wave of this virus. Therefore, the importance of clean air has been increasing day by day. In this article, we are going to find out why air quality is important when it comes to our indoor environment.
The impact of pollution on your indoor air
No matter where you go, you will have to face the consequences of poor quality. Even if you are alone in your home, you will still be prone to polluted air. Every year, more than 1 million people lose their life because of air pollution.
According to some reports, India is among the top 10 countries in the world with the worst air quality. The effect of polluted air is more evident as people spend over 90% of their time inside their homes. Another research study found that residents are at a greater risk of covid-19.
As a matter of fact, indoor air pollution has become an international concern. We can say that pollution levels inside and in closed spaces are up to five times higher. Since most pollutants are not visible to the naked eye, you may not be able to aware of the dangers of dirty air.
Indoor air pollutants may be generated by common household items, such as cleaning agents, cooking fuel, furniture polish, pet dander, and paint. Apart from this, domestic appliances such as refrigerators and heaters may also be the common source.
Since homes are not airtight, air pollutants can easily get in. For example, smog, smoke, mold spores, and dust can get into your house through your windows or doors. Air conditioners can be used to cool down your rooms. But the downside is that they can also boost the movement of pollutants across your house.
What can you do to purify your indoor air?
Basically, air purifiers are simple devices that receive dirty air and put it out after passing it through powerful filters. Nowadays, you can choose from hundreds of air purification units available in the market. They are based on a wide range of technologies. They are available in different sizes to cover rooms of different sizes.
Nowadays, most types of air purifiers depend on HEPA technology. Initially, this technology was introduced in the 40s in order to capture pollutants from the air. Although these filters have been used for the filtration of particulate matter, they may not be that effective when it comes to eliminating volatile organic compounds.
Therefore, if you are worried about your health, we suggest that you invest in a type of device that comes with a HEPA filter. With these units, filtering your indoor air will be a piece of cake. Therefore, you can count on these devices to and ensure clean air inside your house.