So what is “image advertising?”Have you ever seen a commercial on TV for a hotel chain where the commercial is
nothing but a beach scene filled with sounds of crashing waves? That’s what you
see for the first 20 seconds. Then at the end, the name of the hotel chain fades in
the lower right hand corner of your screen before the commercial ends.That’s image advertising. It’s what Madison avenue agencies are paid big bucks to
create.In the real estate marketing world, image advertising takes on a slightly different
form.Have you ever seen an ad like this? Here’s the content:Mr. Joe Realtor, Your Choice for ALL Your Real Estate NeedsSomewhere in the ad is a picture of Mr. Joe Realtor and then his company logo and
contact information.That’s it. That’s the ad.What’s the problem with it?
It’s expensive.
It’s boring (one of the worst marketing sins you can make).
It makes you look just like everyone else.
It totally ignores your market (by not talking about them).
It doesn’t work (by work I mean generate a ton of leads).
This type of real estate marketing rarely offers something unique, rarely mentions a
benefit, is virtually untrackable, and is usually completely centered on the greatness
of the advertiser and not on solving the problems of the advertiser’s prospect.The good part for you is that the vast majority of real estate professionals out there
are throwing money hand-over-fist at this type of stuff… and then explaining away
the lack of results by saying that advertising doesn’t work.It’s happening on the internet and it’s happening all over print advertising.What’s the alternative?Fuel your real estate marketing with
direct response advertising.It works offline and it works really well online.For advertising to be considered “direct response,” a couple things have to be true:
there must be an offer
there must be a reason to respond immediately
the ad must be trackable (by using a code or special phone number or website
address)
the only thing that matters is results
In direct response advertising, the buzzword “branding” is a not a goal. A RESPONSE
is the goal.By being able to track every ad you produce, you can make sure that your
advertising is profitable. After all, it is supposed to make you money.Here’s how it should work:For every $1 dollar you send out in ads you should get some multiple of that back
as sales.One of the best examples of direct response advertising is all of the “junk” mail you
throw out everyday.Have you ever wondered why companies pay so much money to send you all of this
mail? The glossy envelopes… the “Respond by July 27 to get your free prize.”
envelope teasers…They send it because it works. It makes them money.It may not be too flashy – there probably won’t be any cute taglines on it and some
real estate professionals might even call it “unprofessional.”But one of the main points in being a successful marketer on the internet (and
beyond) is realizing that YOUR vote about the ad doesn’t count.Results are all that matter. And your prospect is the only one that determines those
results.In a nutshell, direct response advertising is akin to putting the sales pitch you would
deliver to a prospect face-to-face, on paper or on your website. It’s called
salesmanship in print and if it helps you sell more real estate or get more listings,
do you really care what others think?You can use direct response advertising everywhere online: on your website, in
Google Adwords, in your email campaigns, your autoresponders… everywhere.So take some time to start opening your junk mail… It’s a free education coming
right to your door and it will help your real estate marketing online and offline.
Tag Archives: Marketing
Raise Capital With Private Investors
If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.
Benefits of raising capital with private investors
1. Funding is not equity-based
First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.
The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.
2. Attracting potential investors is easy
With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.
On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.
These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.
3. Higher visibility
Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.
The Bottom Line
If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.